Responsible Solutions to Socially Acceptable Problems.

your custom, holistic strategy for every financial phase of life.

Find the Right Fit for You!

We have tested and proven strategies to help you for every financial phase of life.

Connect & Grow

If you are interested in helping educate and serve your community with The Responsible Brand©, we are here to welcome you with open arms. Be a Community Resource for your friends and family.

Lifetime of Opportunities

The Responsible Project© is a sweepstakes designed to help institutional alumni get ahead of their college debt. With grand prize winners receiving a cash prize to help pay off their college debt, those who enter will receive custom one-on-one attention around implementing their own strategy to pay off their debt faster. Our goal is to implement financial education systems and break the cycle!

Build a Financial Foundation

Here you have an opportunity to create a positive, learning-oriented environment for recent graduates looking to understand the financial services industry. With a unique mentored approach, through the AIMS Program, a young advisor has a seasoned veteran walking them through the process and a multitude of learning platforms.

Retire with Confidence

The lifestyle you dreamed about for the last 10+ years can, and should happen. Don't let the uncertainty of tomorrow hinder your goals. We are here to help you put the big picture in place while ensuring the details of the short term complement those goals.

Continual Education.

We believe in empowering the individual to make decisions based on facts, not fear. We provide live and online presentations on the following:

College Loans

You ate ramen noodles and oxygen to save money in college. Don’t make those same lifestyle sacrifices to your college debt. Learn how you can eliminate your loans in half the time while building an emergency fund!

Traditional Debt

Is there such a thing as Good Debt? We will walk through your custom solution on how to eliminate your debt in half the time without derailing your goal planning.

Unfunded Healthcare

As you approach the Golden Years, are you fully prepared for when life happens? We can help you fill in the blanks where your health coverage fails. This also provides an excellent supplemental support for younger people.

Foundational Savings Strategies

Become better prepared for tomorrow without sacrificing today. Your goals and ambitions should not take a back seat to debt and the like. Learn how a flexible foundation is the key to your long-term success.

Get Mortgage Ready!

Are you ready for your first mortgage? Are you wanting to buy your first home in the next 2-5 years? We can help you understand the process, put yourself in a position to achieve this goal with certainty, and manage the payment alongside life afterwards.

Paying for College

Do not sacrifice your own goals for the education goals of the family. This is not an “either/or” situation. Putting your dollars to work as hard as you and accomplish multiple goals while protecting your money and increasing potential gifting is our Pay-for-College Process.

Industry Leaders for a Reason.

Certified Specialists

Our Certified Specialists are trained and qualified to be your trusted partner throughout the whole process.

Community Resource

It is our pleasure to call ourselves a Community Resource. All of our specialists, resources, education, and reporting is offered to you at no cost. And that will not change.

Easy to Use Tech

In the digital age, technology is a must. What’s not a must, is for that tech to be overwhelming, confusing and just plain inefficient. No worries here.

Proven.

With over 100 years of industry expertise from The Responsible Brand©’s leadership, we are proven thought leaders.

From College Planning to Retirement Lifestyle.

The Responsible Brand© offers a variety of custom strategies, educational resources, and Certified Specialists to help you along the way. Learn more about the journey we’ve taken to become the industry leaders from college planning & debt to retiring with confidence.

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A National Impact

What People Are Saying!

"I wanted to thank you so much for helping Hazel and myself out with the college application and financial process. It felt overwhelming for the both of us. Hazel has done more research on colleges and their programs and dreaming again about her future. We were both so amazed that there was a program that cared and make us feel like we have a team! Finally feeling like someone is on our side, I am feeling really grateful beyond measure. Seeing a drastic change in my child’s spirit toward her college education has made me incredibly happy and I cannot thank you enough."
Kelly Goodwin
“I want to personally thank you for your time, attention, and the utmost care in walking us through the college application and financial aid process. Because of your guidance, our FASFA was completed on time and was instrumental in securing an additional 58,800 in the form of a Queens Collegiate Grant and the $56,000 Scholarship she received from Queens University. I look forward to working with you in the future for my Son Landon as he prepares to go to college in the fall of 2024. I cannot sing your praises enough and will be sure to let others know how much of a blessing it was to work with you during this very critical journey of getting my firstborn to college. The amount of aid will be critical in her success at this small private university.”
The Futrell Family

The time to act is now.

When was the best time to plant a tree? Obviously, sometime 30+ years ago. However, the next best time? It’s now. See how we can help by clicking below.

21415 Civic Center Drive, Lawrence Technological University, Building #18, Suite 207, Southfield MI 48076

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